Privilege Banking

Benefits

Relationship Manager Program

“Delivering Personalized Relationships. Enabling Smarter Banking. Creating Privileged Experiences.”


At Punjab National Bank, we believe banking should be more than transactions; it should be a relationship built on trust, convenience, and personalized attention.

The Relationship Manager (RM) Program is an exclusive privilege banking initiative designed for our valued customers who seek dedicated assistance, faster service, and tailored financial solutions.

With a dedicated Relationship Manager by your side, you receive priority support, seamless banking assistance, and expert guidance for all your banking needs, all through a single trusted point of contact.

What is the Relationship Manager (RM) Program?

The RM Program is a premium banking service created exclusively for eligible Privilege Customers of PNB.

Under this program, a dedicated Relationship Manager is assigned to support your complete banking relationship — including deposits, loans, service requests, and financial guidance. Your RM ensures personalized attention, quicker resolutions, and a smooth banking experience at every step.

Whether you need assistance with everyday banking or guidance on premium banking products, your Relationship Manager is always there to help.

Eligibility Criteria for Privilege Customers

Customers meeting any of the following criteria are eligible for the Privilege Banking RM Program:

  • Current Account customers maintaining Quarterly Average Balance (QAB) of Rs.5 lakh and above
  • Savings Account customers maintaining QAB of Rs.10 lakh and above
  • Retail Credit Customers with outstanding balance of Rs.50 lakh and above
  • Customers with Total Deposit Relationship Value (TDRV) of Rs.25 lakh and above

Key Benefits of the RM Program

-Dedicated Relationship Manager

Enjoy the convenience of a single point of contact for all your banking requirements

-Priority Banking Services

Get faster resolution of service requests, complaints, and banking assistance with priority handling.

-Personalized Product Guidance

Receive tailored guidance on suitable banking products, services, and financial solutions aligned to your needs.

-Seamless Customer Experience

Your RM proactively engages you to understand your requirements and deliver superior banking experience.

-Exclusive Privilege Benefits

Access premium banking privileges including enhanced transaction limits, premium debit cards, and exclusive loyalty offerings through select products and services.

Relationship Continuity & Customer Retention

To ensure a stable and long-term banking relationship, customer portfolios are reviewed periodically.

  • Eligible customers are onboarded through a structured quarterly review process.
  • Existing Privilege Customers continue to enjoy RM services unless account balances remain below the eligibility threshold for two consecutive quarters.

This approach ensures continuity, consistency, and uninterrupted personalized support for our valued customers.

Expanding Personalized Banking Across India

The Relationship Manager Program has been operational since 1st September 2025 and is progressively being expanded across selected branches of the Bank. The initiative reflects bank’s commitment to delivering modern, customer-centric banking experiences and strengthening long-term relationships with its valued customers nationwide

Experience Banking That Understands You with personalized attention, elite benefits and banking guidance

Virtual Relationship Manager (VRM) Program

Experience a smarter and more personalized way of banking with Punjab National Bank’s Virtual Relationship Manager (VRM) Program. Designed exclusively for Privilege Banking customers, the program brings dedicated relationship management services directly to you through seamless digital channels.


Personalized Banking, Delivered Virtually

The VRM Program has been introduced to provide customers with the convenience of expert banking assistance without the need to visit a branch. Through this initiative, eligible customers receive personalized support, proactive engagement, and guidance on banking products and services — all from a dedicated Virtual Relationship Manager.

Combining the warmth of relationship banking with the ease of digital connectivity, the VRM Program reflects PNB’s commitment towards customer-centric and technology-driven banking solutions.

Key Features & Benefits

-Dedicated Relationship Support

Each customer is assigned a dedicated Virtual Relationship Manager who understands their banking profile, preferences, and service requirements, ensuring a seamless and personalized experience.

-Banking Convenience Anytime, Anywhere

Customers can connect with their VRM through phone and digital channels for assistance with banking queries, service requests, and product information — eliminating the need for frequent branch visits.

-Personalized Product Guidance

VRMs provide guidance on deposits, loans, digital banking solutions, and other banking products to help customers make informed financial decisions.

-Proactive Customer Engagement

From onboarding assistance and service follow-ups to festive and birthday greetings, customers benefit from thoughtful engagement and enhanced relationship management.

-Enhanced Digital Banking Experience

VRMs assist customers in navigating digital banking platforms confidently and securely, promoting a smooth and convenient banking journey.

Eligibility Criteria

The VRM Program is available for customers maintaining accounts under the following schemes, subject to not already being part of the Physical RM Program:

  • PNB Elite Saving Scheme – Executive
  • PNB Elite Saving Scheme – Grand
  • PNB Salary Saving Scheme – Optima
  • PNB Salary Saving Scheme – Imperial

Pilot Launch

The pilot phase of the VRM Program is currently being implemented across the following zones:

  • Delhi
  • Lucknow
  • Jaipur
  • Ahmedabad

PNB Virtual Relationship Managers

Delivering personalized banking support — anytime, anywhere.

Punjab National Bank
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